Updated Twitter Analytics: @OutofyaElement – 40.8k Followers

  • OVERVIEW

    Top interest

    Comedy (Movies and television)

  • DEMOGRAPHICS

    Top language

    English

  • LIFESTYLE

    Top lifestyle type

    Online buyers

  • CONSUMER BEHAVIOR

    Top buying style

    Premium brands

  • MOBILE FOOTPRINT

    Top wireless carrier

    AT&T

 

Interests

Interest name % of audience
Comedy (Movies and television) 76%
Music 61%
Sports themed 56%
Business and news 55%
Action and adventure 54%
Comedy (Hobbies and interests) 54%
Sporting events 52%
Sports news 51%
Movie news and general info 48%
Martial arts 40%

Occupation

Occupation type % of audience
Professional/technical 32%
White collar worker 22%
Health services 20%
Homemaker 19%
Self-employed 18%
Management 16%
Retired 12%
Sales/marketing 10%
Tradesman/laborer 9%
Student 7%

Values based on 5.9% match rate from Twitter partners

Consumer buying styles

Consumer style name % of audience
Premium brands 56%
Ethnic explorers 55%
Fresh & healthy 50%
Home cooking & grilling 43%
Quick & easy 41%
Natural living 14%
Mexican foods 13%
Value conscious 11%
Weight conscious 10%
Vegetarian 8%

Values based on 13.5% match rate from Twitter partners

Wireless carrier

Carrier name % of audience
AT&T 24%
Verizon 20%
O2 (UK) 13%
T-Mobile 12%
T-Mobile UK 11%
Sprint 10%
Vodafone UK 9%
3 5%
Orange (UK) 5%
Rogers Wireless 3%

Gender

Male

78%

Female

22%

Household income categories

Income category % of audience
$75,000 – $99,999 18%
$100,000 – $124,999 14%
$250,000+ 12%
$175,000 – $199,999 12%
$150,000 – $174,999 12%

Values based on 16.3% match rate from Twitter partners

Net worth

Net worth category % of audience
$150,000 to $249,999 17%
$2,500 to $24,999 14%
$250,000 to $374,999 11%
$50,000 to $74,999 10%
$1,000,000+ 8%
$100,000 to $149,999 8%
$375,000 to $499,999 7%

Values based on 13.3% match rate from Twitter partners

Gender

Male

78%

Female

22%

Household income categories

Income category % of audience
$75,000 – $99,999 18%
$100,000 – $124,999 14%
$250,000+ 12%
$175,000 – $199,999 12%
$150,000 – $174,999 12%

Values based on 16.3% match rate from Twitter partners

Net worth

Net worth category % of audience
$150,000 to $249,999 17%
$2,500 to $24,999 14%
$250,000 to $374,999 11%
$50,000 to $74,999 10%
$1,000,000+ 8%
$100,000 to $149,999 8%
$375,000 to $499,999 7%

Values based on 13.3% match rate from Twitter partners

Languages

English

96%

Spanish

4%

Arabic

2%

Portuguese

2%

Japanese

1%

Occupation

Occupation type % of audience
Professional/technical 32%
White collar worker 22%
Health services 20%
Homemaker 19%
Self-employed 18%
Management 16%
Retired 12%
Sales/marketing 10%
Tradesman/laborer 9%
Student 7%

Values based on 5.9% match rate from Twitter partners

Country

Country name % of audience
United States 46%
United Kingdom 19%
Canada 6%
Ireland 4%
Australia 2%
Saudi Arabia 2%
Norway 2%
Brazil 1%
Spain 1%
Japan < 1%

Home value

Home value category % of audience
$99,999 and under 13%
$100,000 – $199,000 34%
$200,000 – $299,000 22%
$300,000 – $499,000 18%
$500,000 and higher 14%

Values based on 11.2% match rate from Twitter partners

Region

State or region % of audience
England, GB 15%
California, US 9%
Greater London, GB 4%
Texas, US 4%
New York, US 3%
Ontario, CA 3%
Florida, US 2%
Illinois, US 2%
North West England, GB 2%
Scotland, GB 2%

Interests

Interest name % of audience
Comedy (Movies and television) 76%
Music 61%
Sports themed 56%
Business and news 55%
Action and adventure 54%
Comedy (Hobbies and interests) 54%
Sporting events 52%
Sports news 51%
Movie news and general info 48%
Martial arts 40%

Political party affiliation

Democrat

32%

Democratic voter

30%

Republican

25%

TV Genres

Genre name % of audience
Sports 84%
Drama 58%
Other 51%
Reality 42%
Sports Talk 39%
Comedy 38%
Movies 33%
Talk 33%
Sci-fi 32%
Children & Family 32%

Aftermarket auto buyer types

Buyer category % of audience
Auto parts buyer 53%
Auto service buyer 51%
Vehicle purchase: 48+ months ago 22%
Vehicle purchase: 13-24 months ago 17%
Vehicle purchase: 0-6 months ago 15%
Vehicle purchase: 7-12 months ago 13%
Vehicle purchase: 25-36 months ago 10%
Vehicle purchase: 37-48 months ago 8%

Values based on 12.7% match rate from Twitter partners

Consumer buying styles

Consumer style name % of audience
Premium brands 56%
Ethnic explorers 55%
Fresh & healthy 50%
Home cooking & grilling 43%
Quick & easy 41%
Natural living 14%
Mexican foods 13%
Value conscious 11%
Weight conscious 10%
Vegetarian 8%

Values based on 13.5% match rate from Twitter partners

Consumer goods purchases

Consumer category % of audience
Cheese 55%
Salty snacks 54%
Milk 52%
Fresh produce 51%
Chocolate candy 49%
Crackers 48%
Eggs 48%
Yogurt 47%
Cookies 46%
Soup buyers 44%

Values based on 14.4% match rate from Twitter partners

Wireless carrier

Carrier name % of audience
AT&T 24%
Verizon 20%
O2 (UK) 13%
T-Mobile 12%
T-Mobile UK 11%
Sprint 10%
Vodafone UK 9%
3 5%
Orange (UK) 5%
Rogers Wireless 3%

Device categories

Device type % of audience
iOS devices 64%
Android devices 22%
Blackberry phones and tablets < 1%
Mobile web on other devices 2%
Desktop and laptop computers 71%

The data reported on this page is an estimate, and should not be considered official for billing purposes. Data from Twitter partners is U.S. only. Some charts require a minimum number of users to display.